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Wednesday, February 27, 2008

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Here's a Quick and Easy Way to Start Getting Ranked for Your Keywords

Here's a quick and easy way to start getting ranked for your keywords. Let's suppose you have a new blog. Maybe it's only one month old and you're trying to get ranked for your keywords. Which keywords should you try to rank for first? Well, given that it's a new blog you'll have no pagerank and no weight to speak of so you'll have to shoot for non competitive keywords.

Now this is the kind of thing you should really do before you actually set up a blog but most people don't. They just start a blog and do the keyword research later. At any rate this is what you do. First enter your main keyword in to a keyword tool. Say your main keyword is "Blog work at home business". That's a long tail keyword and there are only a few searches on it per month. Say, once hundred searches a month. There's little or no advertising for this keyword so it should be easy to rank for it. But first let's check the competition.

I would go and search this term in google and see what comes up on the first page. Most of the first page results are going to be dominated by sites with a low pagerank. On top of that none of these resulting sites are really optimized for this keyword. Perfect! This means there's room for the little guy to compete. See, all the big boys are fighting over the high volume search terms and they optimize their pages for them so they own them. But hardly anyone is going to optimize a page for a term that gets 100 searches a month. This is just what we want.

Now that we've settled on an easy target keyword we have to go to our blog and write a post based on this keyword. The title should be, "Blog work at home business" and the first paragraph of the post should also include this phrase. You then write a long post and include this key phrase four or five times. Try to allow your content to still read well. It still has flow. You might want to include parts of the key phrase too. Something like, "work at home business" and, "Blog work". You'll also want to use the bold button a couple of times. Don't forget to use the phrase as a label too. A label is another link and an anchor text at that.

After you publish your post check google to see if you rank. You'll want to wait a while first, like maybe 30 minutes. Then, in quotes type your key phrase and check it out. I did this earlier today, with this exact same key phrase and I was indexed and ranked on page one (with quotes) in 25 minutes. Perhaps over time it will also rank well without quotes but I wouldn't advise hanging around and waiting to find out. What else can you do to help rank higher, especially for searches without quotes? Build links.

When you build links for your blog you shouldn't always just link to your home page. You want to bolster your inner pages as well. This is often over looked by newer bloggers. You have to remember that once you publish your post there is a page created for it. A static page that just sits there forever. So keep in mind that when you write a post you are actually creating a page and therefore you need to optimize it. If you optimize about 100 pages just like this then you'll be pulling in some traffic. Remember, although these kinds of search terms have low numbers of searches, when you add them all up it equals substantial traffic. And if your blog is monetized with adsense then you can start making some money.

Don't just link to your new page with any old anchor text. Be smart and use your key phrase as your anchor. This will tell google what your page is about. Example: if I go out right now and find 18 PR4 links to that page, the one optimized for "Blog work at home business" and for each link I use my name, Chris, then google is going to rank me highly for "Chris". I don't want that so I'll use my key phrase as my anchor. Maybe I'll change it up a bit and use only parts of the phrase as well. The point is that getting a back link from a fairly high ranked blog or web site with your chosen anchor text will help you rank well for that term.

This doesn't work well if the term is already being hogged up by the big boys but it works like magic if you choose the right keyword.

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